By Mike Safley
The alpaca market in the United States has been a long-running success. Beginning in 1980, when alpacas were re-introduced into the U.S. from England the market has grown year in and year out and the population of registered alpacas between 1989 and 2004 has grown at an annual compound rate of 32%. One of the most important factors in the success of the American marketplace was the magic marriage between alpacas and television that began in 1993. In 2004, the market has never been stronger; the history of this success is a textbook case of guerilla marketing practiced by a committed band of breeders who used the concept of marketing co-ops to leverage their advertising dollars.
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