By Lisa Banks
Marketing Director and senior alpaca copywriter at SEO Advantage,
A basic guide to help alpaca farmers use press releases to establish credibility and strengthen online marketing efforts.
A press release is a specially written and formatted document that is intended to provide information to editors and journalists in the hopes that they will carry your newsworthy information in their publication.
Now with online press release submission portals, you can reach your end customers directly, too.
Some benefits of using press releases as part of your marketing strategy for your alpaca farm include:
- Build credibility – even if you have just started out, you can develop a reputation as an active alpaca resource with regular press releases.
- A professional way to make announcements – news professionals prefer to receive well-written press releases, so you’ll be more likely to gain exposure.
- Relatively low cost – if you write and distribute them online yourself, you can gain decent exposure for around only $40 per press release (though it will require several hours of your time).
- Search engine optimization – when optimized for keywords and submitted through online portals, your press release can rank high in the search results for several weeks. As well, news sites will pick up your release and create links to your website, all valuable for SEO.
- Fresh content for your site – adding press releases to your Farm News section is a great way to add new content regularly.
Many an alpaca farmer has been able to generate coverage by local news media by submitting press releases to local newspapers, radio stations, and TV stations. Imagine the great exposure if a television station shows up at your next farm event! Read more